Pest control marketing is mostly about customers you already have. A quarterly general pest customer is worth more each year you keep them, and the cheapest growth comes from adding mosquito in spring, a termite plan after a swarm call, or rodent exclusion in the fall. The other half is stopping the leak: cancellations, failed autopays and annual renewals nobody followed up on. We ranked six tools on retention, upsells and new-lead follow-up for shops of 1 to 25 techs. For routing and billing, see our guide to pest control software.
What pest control shops need from marketing software
Pest marketing is retention marketing with a sales season on top.
Keeping the book. A recurring customer who renews for five years is worth far more than the cost of winning them. Cancellations, failed autopays and lapsed annual renewals are the biggest marketing problem most pest companies have, and they don't look like marketing until you count them.
Upselling the book. Your quarterly general pest customers are the easiest sale you'll ever make. Mosquito service in spring, termite plans after swarm calls, rodent exclusion in fall, and bed bug or wildlife work as one-offs. A CRM that knows which services each customer has lets you send the right offer to the right list.
Winning new accounts. That means Google reviews, referrals, neighborhood campaigns and, for many companies, a summer door-to-door team. New leads need fast follow-up: a homeowner who just saw a mouse calls three companies and books the first one that answers.
How the picks compare
FieldRoutes and Briostack are pest platforms with marketing on top of service and billing data, which is the strongest setup if you can afford the quote-only pricing. FieldRoutes is the better fit for larger route operations; Briostack is aimed at small and mid-size companies and offers direct mail. GorillaDesk is the low-cost pest operations tool, but its marketing features are lighter than these.
Jobber and Housecall Pro give smaller shops polished review and campaign tools at published prices, without pest compliance features. Workiz suits phone-driven, one-off work. FieldPulse is for commercial account management, not campaigns.
To compare CRMs across trades, see our roundup of contractor CRM tools.
What to look for before you sign
- Segments by current service. Can you pull "quarterly customers without mosquito" in under a minute?
- Automated review requests after completed visits, sent by text.
- Renewal and failed-payment alerts with an owner and a due date.
- Lead source tracking, including door-to-door reps by name.
- Text and email costs. Some tools charge per message or through credits.
- Mobile signup that a summer sales rep can complete in a driveway.
- Cancellation reasons. Make the office pick a reason when an account cancels, so you can see whether you're losing people to price, results or moves.
What it costs
Prices as of October 2026, billed annually.
| Shop size |
Jobber + Marketing Suite |
Housecall Pro |
FieldRoutes / Briostack |
| 1 user |
$128/mo (Core $29 + $99) |
$59/mo (Basic) |
Quote only |
| 5 users |
$328/mo (Grow $229 + $99) |
$149/mo (Essentials) or $299/mo (MAX, 8 users) |
Quote only |
| 15 users |
$498/mo (Grow $399 + $99) |
About $544/mo (MAX + 7 users at $35) |
Quote only |
Judge the price against retention, not against the cheapest plan. Say you have 800 recurring accounts paying a hypothetical $45 a month, and you lose 2% of them each month to cancellations and lapsed cards. That's 16 accounts, or $720 a month in recurring revenue, walking out every month, and it compounds. If better renewal reminders, failed-card follow-up and a win-back campaign save even a quarter of those, you keep four accounts a month, roughly $2,160 a year in revenue from each month's saves. That covers a Marketing Suite many times over. The same logic applies to upsells: 40 quarterly customers adding a hypothetical $60-a-month mosquito plan for a six-month season is $14,400 of revenue from people who already trust you.
FieldRoutes prices by active customers, so ask for quotes at your current count and at the count you expect in two years. Briostack, Workiz and FieldPulse are also quote only.
