Buildertrend is the best CRM for a GC whose sales run weeks of site visits and revisions. Contractor Foreman covers lead tracking for far less, and Jobber suits small-job GCs.
Buildertrend is the best CRM for residential general contractors with long sales cycles.
Lead tracking, proposals, selections and the client portal connect directly to the job once it's sold, so nothing gets rekeyed. At $499/mo to start it's overkill for a small shop, where Contractor Foreman's lead tools do enough from $49/mo billed annually.
A general contractor's sales process is slow and expensive. A kitchen lead might take three site visits, two design meetings and four proposal revisions before anyone signs, and one dropped follow-up can cost a $90,000 job. A CRM for a GC has to track that long cycle, then hand the signed deal to the project side without anyone retyping the scope. This page compares six options for 1 to 25 person builders and remodelers. It's part of our guide to software for construction management, with prices as of October 2026.
Full project management for builders and remodelers
4.0out of 5
Buildertrend's CRM side tracks leads by source and stage, logs site visits and calls, and sends proposals clients can approve online. The point is what happens next: the signed proposal becomes the job, with its budget, selections and schedule already set up, and the homeowner moves straight into the client portal they'll use for the rest of the build. For a design-build remodeler, that handoff is where most deals get messy. As of October 2026, Buildertrend starts at $499/mo with unlimited users, saves 10% when paid annually upfront, and prices onboarding into the quote. No trial is listed. Users commonly report a steep learning curve and a mobile app that trails desktop.
What we like
Lead pipeline flows straight into the job
Proposals and selections clients approve online
Unlimited users
Watch out for
Starts at $499/mo
Learning curve for the whole office
No free trial listed
Best value
Contractor Foreman
A lot of construction software for not much money
4.1out of 5
Contractor Foreman includes lead and opportunity tracking alongside estimating, bids, change orders and job costing, so a small GC gets a working pipeline without buying a second product. Leads become estimates, estimates become projects, and the client record follows along. It's less polished on the sales side than Buildertrend, and there's no marketing engine, but most three-person GCs need follow-up reminders and a pipeline view more than email campaigns. Basic is $49/mo billed annually for one user, Standard is $105/mo annually for up to 3, and Plus is $166/mo for up to 8, as of October 2026. There's a 30-day trial and a 100-day money-back guarantee on annual Plus and up.
What we like
Lead tracking included with project tools
Low published prices
Long money-back guarantee
Watch out for
Sales side is basic
Busy interface
Best for small-job GCs
Jobber
The easiest all-rounder for small residential crews
4.1out of 5
If your work looks more like handyman and small remodel jobs than six-month builds, Jobber's CRM is the smoothest on this list. Online request forms capture leads, quotes go out with optional line items, and on Connect and above it automates quote and invoice follow-ups, which is where most small contractors leak sales. As of October 2026, Core is $29/mo billed annually for one user, Connect is $149/mo annually for 5 users, and the Pipeline add-on is $49/mo. There's a 14-day trial. Jobber has limited job costing and no change orders or sub schedules in the construction sense, so it doesn't fit GCs running long projects.
What we like
Automated quote follow-ups on Connect
Easy for clients and office staff
Published pricing and a 14-day trial
Watch out for
Light job costing
Built for service jobs, not multi-week projects
Best visual pipeline
JobNimbus
Visual CRM boards built around the roofing sales cycle
3.9out of 5
JobNimbus is built around boards: every lead and job is a card you drag through stages like inspected, estimate sent, signed and in production. Roofing and exterior contractors made it popular, and a GC who does a lot of siding, windows and storm repair will feel at home. It handles estimates, material orders, photos and QuickBooks sync. JobNimbus doesn't publish pricing. Third-party estimates from a competitor put Essentials around $225/mo and Pro around $550/mo (not published by the vendor), so get a written quote. Users commonly report a slower mobile app and time spent setting up reports. Interior remodelers and builders will find its workflow less natural.
What we like
Clear drag-and-drop sales and production boards
Strong fit for exterior and storm work
Watch out for
Quote-only pricing
Less suited to interior remodels and new builds
Simplest for solo GCs
Joist
Simple estimates and invoices from your phone
3.8out of 5
Joist isn't a CRM in the pipeline sense. It keeps a client list with every estimate and invoice you've sent, which for a one-person contractor is often all the customer management needed. You can price a job on site, send a branded estimate before you leave the driveway, and see which estimates are still open. Basics runs $8.34/mo billed annually and Elite $26.67/mo, as of October 2026, and the Run plan lists at $100/mo or $58.33/mo annually with an intro discount. There's a 14-day trial, and the old free plan is gone. You won't get lead stages, follow-up automation or anything for a sales team.
What we like
Very low cost
Fast estimates close jobs on the first visit
Watch out for
No real pipeline or follow-up automation
Limited team features
Best proof that sells
CompanyCam
The photo documentation app crews actually use
4.1out of 5
CompanyCam isn't a CRM either, but it helps GCs sell. Before-and-after photo sets from past jobs, organized by address and trade, are the strongest thing you can show a prospect in their kitchen. CompanyCam can share photo galleries and reports with a link, and it includes review requests, with an extra-cost Marketing Suite add-on. As of October 2026, Core is $63/mo billed annually for one user, Crew is $119/mo for three users, and extra users are $29/mo. The pricing page showed conflicting numbers for Crew and Scale, so confirm. Pair it with one of the pipeline tools above rather than using it to track leads.
What we like
Before-and-after galleries for sales meetings
Review requests built in
Watch out for
No lead tracking or pipeline
Per-user fees add up
What general contractors need from a CRM
Most CRMs are built for sales teams closing lots of small deals fast. A GC closes a handful of big ones slowly. A typical remodel goes from lead to site visit to rough number, then through design, selections and a few proposal revisions before a signed contract and a deposit. That can take two months, and the lead goes cold if nobody calls back after revision three.
The features that matter for that cycle:
Lead source tracking, so you know whether the $2,000 a month on a home-show booth or the referral program is actually bringing signed jobs.
Pipeline stages that match how you sell: new lead, site visit booked, budget given, design, proposal out, signed.
Follow-up reminders tied to each lead, because the job you lose is usually the one nobody called back.
Proposal versions with allowances and exclusions, and an e-signature with a deposit request attached.
A clean handoff to the job. Scope, pricing, selections and client contacts should carry over to the project without retyping.
Mass email campaigns and lead scoring matter much less. If you want to compare CRMs built for other trades, start with our overview of the best contractor CRM options.
How the picks compare
Buildertrend and Contractor Foreman are the two choices where the CRM is part of the project system, and that's the strongest argument for either. Buildertrend's sales tools are more polished and its client portal keeps homeowners engaged from first proposal to final walkthrough. Contractor Foreman's lead tracking is plainer, but it costs a fraction as much. Our rough line: below about $1 million a year in contracts, Contractor Foreman's price wins. Above that, with a dedicated salesperson or designer, Buildertrend usually pays for itself.
Jobber is the right call for GCs whose jobs are short. Its request forms and automated quote follow-ups are excellent, but it doesn't think in budgets, change orders and sub schedules. JobNimbus is the pick for exterior-heavy GCs who like a visual board. Joist and CompanyCam are supporting tools: one prices and invoices quickly, the other gives you the photos that win the next job.
What to look for before you sign
Map your real sales stages on paper first, then check whether the tool lets you rename and reorder its stages to match.
Test the handoff: convert a won lead to a job and see what carries over and what you have to retype.
Check follow-up automation by plan. Jobber's automated quote follow-ups start on Connect, not Core.
Make sure lead source is a required field. Without it, you can't judge your marketing spend.
See how proposal revisions are stored. You want versions, not overwritten files.
Ask about data export. Leads and client history should come out as a spreadsheet if you leave.
What it costs
Published prices as of October 2026, billed annually unless noted.
Shop size
Buildertrend
Contractor Foreman
Jobber
JobNimbus
1 user
From $499/mo
$49/mo (Basic)
$29/mo (Core)
Quote only
5 users
From $499/mo
$166/mo (Plus, up to 8)
$149/mo (Connect)
Quote only; third-party estimate around $225/mo for Essentials
15 users
From $499/mo, quoted
$221/mo (Pro, up to 15)
$299/mo (Connect)
Quote only
Jobber's Pipeline add-on adds $49/mo if you want its fuller sales pipeline. Most small GCs land between $100 and $250 a month for a CRM that's built into their project tool, or $499 and up if they choose Buildertrend.
Do general contractors need a CRM, or is a spreadsheet enough?
A spreadsheet works until you have more than about 15 open leads, or more than one person selling. After that, follow-ups slip because nobody gets reminded. The real gain from a construction CRM is the handoff: the signed proposal becomes the job without retyping scope and pricing. If your CRM and project tool are the same product, that handoff is automatic.
Is Buildertrend a CRM?
Partly. Buildertrend includes lead tracking, activity logging and online proposals, so it can replace a separate CRM for most residential GCs. It doesn't have the marketing depth of a standalone sales CRM, but it connects the sale to the budget, selections and schedule, which a generic CRM can't.
What's the cheapest CRM for a construction company?
Among tools built for contractors, Contractor Foreman's Basic plan at $49/mo billed annually is the cheapest that includes real lead tracking plus estimates and job costing. Joist is cheaper at $8.34/mo billed annually, but it only tracks clients and estimates, not a sales pipeline. Jobber Core at $29/mo annually sits between them.
Can I use HubSpot or another general sales CRM?
You can, and some larger GCs do. The problem is the gap between the CRM and everything after the sale. A generic CRM doesn't know what an estimate, a selection or a change order is, so someone retypes the deal into the project system. For a 1 to 25 person contractor, a construction tool with built-in lead tracking usually saves more time.
Should my CRM and estimating software be the same tool?
For most small GCs, yes. Every time a lead, estimate or contract moves between systems, someone copies data by hand and something gets lost. Buildertrend and Contractor Foreman both connect leads, estimates and projects in one place. Only split them if your estimating needs, such as plan-based takeoff, go beyond what the all-in-one tools offer.