Housecall Pro vs ServiceTitan: Which Is Better for Your Shop?

Housecall Pro and ServiceTitan chase the same customer: the residential HVAC, plumbing or electrical company that sells repairs, replacements and maintenance plans. Housecall Pro publishes its prices and aims at shops that want flat-rate pricing, service plans and marketing without a long rollout. ServiceTitan is quote-only, priced per technician, and built for companies big enough to have a call center and an operations manager. Here's what each costs as of October 2026, where the feature gap is real, and the point where ServiceTitan starts to pay for itself.

The short answer

Pick Housecall Pro if you're a residential service shop with up to roughly 15 people and one or two folks in the office. You'll get flat-rate pricing, service plans, GPS, route optimization and marketing tools at a price you can read off a web page.

Pick ServiceTitan when the office has become its own operation: multiple CSRs, a dispatcher, paid lead sources you need to measure call by call, a membership book in the high hundreds, and a manager who will open the reports every morning. At that size, the software's depth turns into booked calls and better close rates. Below that size, you're paying for capacity nobody uses.

What each one costs

Housecall Pro's prices as of October 2026, billed annually: Basic $59/mo (1 user), Essentials $149/mo (up to 5 users), MAX $299/mo (up to 8 users). Month-to-month pricing is $79, $189 and $329. Extra users on MAX are $35/mo each. Housecall Pro doesn't publish an extra-user price for Basic or Essentials.

ServiceTitan lists Starter, Essentials and The Works on its pricing page, each marked "request pricing," priced per technician. Third-party estimates put it around $245 to $500 per tech per month, with CostBench citing user-reported costs near $300. Implementation is reported in the thousands. ServiceTitan publishes none of this.

Shop size	Housecall Pro (published, annual)	ServiceTitan (third-party estimate)
5 techs	Essentials, $149/mo	About $1,225 to $2,500/mo
8 techs	MAX, $299/mo	About $1,960 to $4,000/mo
15 techs	MAX + 7 users, about $544/mo	About $3,675 to $7,500/mo

The ServiceTitan figures are per-tech math only. Add implementation and any of the add-ons ServiceTitan sells separately (Marketing Pro, Phones Pro, Pricebook Pro), none with published prices. Housecall Pro has unpriced add-ons too: CSR AI, Pipeline and Voice.

Here's a way to frame the gap. At 15 techs, the low end of the ServiceTitan estimate runs about $3,100 a month more than Housecall Pro MAX, or about $37,000 a year. If ServiceTitan's call booking, pricebook and membership tools raise your average ticket or your agreement renewals enough to cover that, it pays. If you can't name where that money would come from, it doesn't.

Card processing deserves its own line in the comparison. Housecall Pro advertises card rates from 2.59% and ACH at 1%. ServiceTitan doesn't publish its processing rates. Say a 15-tech shop runs $100,000 a month through cards. At that volume every tenth of a percent is $100 a month. Ask for the processing rate in the ServiceTitan quote, and ask Housecall Pro what rate your card mix will actually get, since "from" means the lowest rate, not the typical one.

Maintenance agreements: service plans vs memberships

Both handle agreements. The difference is depth.

Housecall Pro MAX includes Recurring Service Plans. You set up a plan, bill it monthly or yearly, and the system tracks the tune-ups each member is owed. For a shop with 150 to 400 agreements, that covers the job: spring and fall visits get scheduled, the plan bills itself, and you're not living in a spreadsheet.

ServiceTitan builds memberships into everything. Member pricing shows up in the pricebook when a tech presents options. CSRs see membership status the moment a call comes in. Reports show how members spend compared with non-members and how renewals are trending. If agreements are the backbone of your business and you're running several hundred or more, that integration is a big part of what you're buying.

Pricebook and selling at the kitchen table

Housecall Pro adds flat-rate pricing on Essentials and a sales proposal tool on MAX (Housecall Pro values it at $40/mo). Techs can present set prices and options on a phone or tablet, and consumer financing is listed on every plan. For a residential shop moving off time-and-materials, that's a solid setup.

ServiceTitan's pricebook is the heavier tool: built for good/better/best presentations, with member pricing, and an optional Pricebook Pro add-on for pre-built content. Shops that live on flat-rate, with a pricebook of hundreds of tasks and a sales process for replacements, get more out of it. Building that pricebook takes real time, though, and public reviews of ServiceTitan consistently mention long onboarding.

Call handling and marketing

This is where ServiceTitan pulls furthest ahead. It's built so a CSR sees the caller's history, equipment and membership, books into the right tech's slot, and tags the call to a marketing source. If you spend thousands a month on paid leads, knowing which source produced which booked and sold job is how you cut waste.

Housecall Pro has online booking on every plan, review management, marketing tools, and CSR AI and Voice add-ons, priced on request. It's good for a shop where the owner or one office person answers the phones. It isn't built to run a call center.

Reporting, inventory and payroll

ServiceTitan includes inventory and job costing, and The Works adds configurable payroll. Its reporting is the reason operations managers ask for it by name.

Housecall Pro covers job costing and commissions on Essentials, but owners commonly report that reporting and job costing are lighter than enterprise tools. There's no payroll, so you'll run that through a separate payroll service. For most shops under 15 people, that's fine. It stops being fine when you're trying to track truck stock across a dozen vans or pay techs on complicated commission and spiff rules.

Setup and the first season

Housecall Pro is a weeks-long setup, not a months-long one. Load customers, build the price list, set up your service plans, and run a week in parallel with your old system. MAX includes a dedicated onboarding specialist. The 14-day trial on MAX features is enough to run real jobs through it before you pay.

ServiceTitan is a rollout. There's no free trial, the pricebook takes time to build, and public reviews describe a steep learning curve. Start in your slow months. A plumbing shop that goes live in February has time to settle. An HVAC shop going live in late May will be learning new software during the first heat wave, and nobody wants that.

Support and contracts

Housecall Pro says it doesn't require long-term contracts, and offers monthly or annual billing. Public reviews commonly mention uneven support response times; MAX gets escalated phone support.

ServiceTitan doesn't publish its terms. Owners commonly report annual contracts, significant implementation effort and price increases at renewal. Get the per-tech rate, how office seats are counted, implementation cost and scope, included add-ons and any renewal cap in writing.

What moving from Housecall Pro to ServiceTitan involves

Most shops that end up on ServiceTitan came from something like Housecall Pro, so it's worth knowing what the move looks like before you need it.

Customer records, addresses and contact details move easily: export to CSV, import, clean up duplicates. Equipment records (make, model, serial, install date) are worth the extra effort to bring over, because they're what make ServiceTitan's call screen useful on day one. Job history usually comes across as reference data rather than live records.

Service plans are the hard part. Every active agreement needs to land in ServiceTitan with the right start date, billing schedule and remaining visits, or you'll spend the first spring apologizing to members who were skipped. Build a spreadsheet of every active plan before you start, and reconcile it against ServiceTitan line by line before you turn off Housecall Pro.

Plan for a parallel period. Keep Housecall Pro running on month-to-month billing for 30 to 60 days so open invoices, saved payment methods and any recurring billing finish cleanly in the old system. Because Housecall Pro offers monthly billing, the overlap costs you one or two months at $329 for MAX rather than a year.

Questions to ask on a ServiceTitan demo

• What's the per-tech price, and are office users, CSRs and managers charged separately?
• What does implementation cost, how long does it take, and who builds the pricebook?
• Which add-ons are in this quote, and what do Phones Pro, Marketing Pro and Pricebook Pro cost on their own?
• What's the contract length, and is there a cap on the renewal increase?
• What card processing rate will we pay, and can we use our own processor?
• How do our active service plans get migrated, and who checks them?

If the rep can't answer the first four in writing, don't sign yet.

Final verdict by shop type

1 to 5 techs: Housecall Pro Essentials, $149/mo billed annually. Add MAX when you start selling service plans.

5 to 8 techs with a maintenance program: Housecall Pro MAX, $299/mo with 8 users.

8 to 15 techs, one or two office staff: Housecall Pro MAX with extra users, about $544/mo at 15. Get a ServiceTitan quote if you're adding CSRs.

15+ techs with CSRs, paid leads and a large membership book: ServiceTitan, provided the quote holds up against the revenue its call booking and memberships help you capture.